Automattic’s trademarks post vs other ‘WordPress hosting’ providers
Introduction On 3 October 2024, an Associate General Counsel at Automattic published a useful post on “WordPress Trademarks: A Legal Perspective”. The post is useful for a few reasons, including because it acknowledges, I believe for the first time during the current controversy, the role of nominative fair use. And so, in that sense, it contributes to the community’s understanding of Automattic’s take on the trademark issues. I have been saying for a while now that nominative fair use would likely be a central issue in any trademark litigation between Automattic and WP Engine. WP Engine’s court filing confirms that. Why I have written this post I have written this post because Automattic’s positions on: trademark infringement in its cease and desist letter to WP Engine; and nominative fair use in the post referred to above, are potentially significant for large numbers of other WordPress hosting providers (excluding WordPress.com). As a long-time user of WordPress, it concerns me that such an important topic is not being more openly discussed by other lawyers, particularly US trademark …