All posts filed under: Automattic

Looking at the WordPress ecosystem as feudal in nature

We have no entitlement to WordPress The first thing to get out of the way, before descending into feudalism, is that we have no entitlement to WordPress. Three forces may combine to give people a sense of entitlement, but the truth is something different. The three forces The three forces are the GPL, longevity, and community: Force 1 – the GPL: Anyone who gets their hands on a copy of WordPress can do whatever they want with it as long as they comply with the terms of the GPL (and don’t do anything that, properly construed, infringes the WordPress trademarks). They can turn features off and on, host it as a SaaS offering, fork it, etc. That’s the beauty of the GPL. Force 2 – longevity: When people have been using WordPress for so long, and with so many free benefits, it’s natural perhaps to develop a feeling of ‘WordPress will always be there when I want it’. For theme and plugin developers and WordPress hosts, that includes access to WordPress.org, despite the fact that …

Automattic’s trademarks post vs other ‘WordPress hosting’ providers

Introduction On 3 October 2024, an Associate General Counsel at Automattic published a useful post on “WordPress Trademarks: A Legal Perspective”. The post is useful for a few reasons, including because it acknowledges, I believe for the first time during the current controversy, the role of nominative fair use. And so, in that sense, it contributes to the community’s understanding of Automattic’s take on the trademark issues. I have been saying for a while now that nominative fair use would likely be a central issue in any trademark litigation between Automattic and WP Engine. WP Engine’s court filing confirms that. Why I have written this post I have written this post because Automattic’s positions on: trademark infringement in its cease and desist letter to WP Engine; and nominative fair use in the post referred to above, are potentially significant for large numbers of other WordPress hosting providers (excluding WordPress.com). As a long-time user of WordPress, it concerns me that such an important topic is not being more openly discussed by other lawyers, particularly US trademark …

WP Engine changes use of trademarks on its website

Question from a reader I had decided to end my posts on the Automattic-WP Engine saga but, following changes by WP Engine to its website in response to the trademark infringement allegations against them, a reader has asked for my views on why it has done this. First things first The first thing to note is that I have no contact with WP Engine on this and so my thoughts are opinion only. I could be wrong. The changes The changes WP Engine has made include: changing the hero text from “We power the freedom to create on WordPress” to “We power the freedom to create” changing the text underneath the hero text from “Build, power, manage and optimize extraordinary WordPress, WooCommerce and headless sites with the world’s #1 platform” to “Build, power, manage, and optimize your WordPress¹, Headless and WooCommerce¹ sites with the #1 hosting platform” (with the footnote ¹ linking to the disclaimer set out below) changing the text “The most trusted WordPress platform” to “The most trusted platform for WordPress” removing phrases …

I am not a US trademark lawyer, but…

I can read I am not a US trademark lawyer. I am, however, a lawyer who has practised in three jurisdictions, and I know how to read. I remain of the view that, if Automattic’s infringement claims were to go to court, nominative fair use would be one of the central issues, coupled with issues relating to confusion and alleged attempts to suggest a relationship with Automattic/WordPress.com, as well as other potential defences (on which I express no firm view). Novel issues may arise as well. In an earlier post, I proffered my preliminary view that much of the asserted trademark infringement might be categorised as nominative fair use. I should, perhaps, have said more, including that whether that defence is available would depend on a number of factors, including what each party is able to establish to the required standard (Automattic in relation to the elements it needs to establish for its claim, and WP Engine in relation to defence elements it needs to establish). Some points I do feel reasonably confident in making …

Dear WP Engine…

A letter, of sorts Dear WP Engine I am a long-time customer. I moved my sites to WP Engine a long time ago, and have built many sites since, due to (among other things) the security you offer (and after a site that was up-to-date was hacked on another company’s inferior hosting due to a server issue). For a range of reasons, I liked the service you provide, and I still do. Having used WP Engine for so long, I don’t want to shift off it and, unless the current problems get worse and impact site availability or performance, I have no plans to do so. Many of your customers will be aware of your cease-and-desist response to the attack on WP Engine at WCUS (personally I think it’s fair to characterise it as an ‘attack’), of Automattic’s response asserting trademark infringement, of the block on WP Engine having server-to-server access to WordPress.org, and of today’s temporary lifting of that block. I’m mindful, though, that the lifting of the block is only until “October 1, …

The ‘WordPress’ trademarks and the classes of activity they cover

The WordPress trademarks With all this talk of Automattic, WP Engine, and trademarks, I thought it might help to share a table I’ve created that lists the WordPress trademarks, when they were registered, the goods and services or classes of activity they cover, the original owner, the current owner, and whether there have been any ‘assignments’ (transfers and the like). All information comes from the United States Patent and Trademark Office. Here it is (the text of the exclusive licence to Automattic is set out after the table): * The licence was (get ready for some legal verbiage): “an exclusive, fully-paid, royalty-free, perpetual, irrevocable, worldwide, sublicensable right and licence to use and otherwise exploit the trademarks identified in Exhibit A [attached to the transfer], and any and all related or similar names, marks, designs, domain names, and other rights (excluding www.wordpress.org, www.wordcamp.org and www.wordpressfoundation.org), along with all associated applications, registration and goodwill (the “Trademarks”), in connection with the hosting of blogs and websites that utilise any version or component of the WordPress open source publishing …

From cracks in the attack on WP Engine to a roundtable

Hats off Hats off to Matt. Despite all the heat in the community at the moment, yesterday he turned up on ThePrimeTime for an interview with ThePrimeagen to talk about the controversy. What’s more, he did that when – clearly – he was pretty exhausted. Seven things To my mind, some of the things he said are quite telling or otherwise warrant comment. I want to focus on seven of them. 1. Confusion over ‘WP’ When asked about the recent change in the WordPress Trademark Policy (see WordPress Foundation changes Trademark Policy to criticise WP Engine) and why there had been a change to the previous statement about ‘WP’ not being protected by the trademarks and people being able to use ‘WP’ however they want, he said: “It still says that. So you can still use WP. You can, like I said, WP beginner, there’s lots of WP plugins. There’s lots of WP things. Just how they [WP Engine] were doing it is an egregious violation of trademarks. And as a trademark holder, you know, …

The Automattic-WP Engine debacle and clarity of concepts

The three concepts A member of the WordPress community made a comment to me which, to my mind, is completely apt: “Sadly, so much is mixing/equating the moral and legal arguments”. I agree. There has been repeated blurring of three main conceptual areas: moral arguments related to giving back to the community (non-legal); GPL (legal > freedoms); and trademark infringement (legal). Perhaps it would help to address key points relating to each. Morality 1. Matt’s argument at WCUS was essentially a moral argument, i.e., ‘WP Engine is not contributing back to the community nearly as much as we are; that’s unfair and doesn’t support the open source ethos; so they are *!$@!; don’t support them anymore”. GPL 2. That moral argument has nothing to do with the actual terms of the GPL. It might be consistent with the spirit of open source projects, but it’s important to be clear that the GPL does not require any contributions back to the project by anyone using the GPL-licensed software. The GPL has never worked that way and …

The latest from MM and Automattic: ‘WPE & Trademarks’

In the latest post from MM/Automattic, WPE & Trademarks, Matt says this: “I’ve been writing and talking about WP Engine a lot in the last week, but I want to be crystal clear about the core issue at play. In short, WP Engine is violating WordPress’ trademarks. Moreover, they have been doing so for years. We at Automattic have been attempting to make a licensing deal with them for a very long time, and all they have done has string us along. Finally, I drew a line in the sand, which they have now leapt over. We offered WP Engine the option of how to pay their fair share: either pay a direct licensing fee, or make in-kind contributions to the open source project. This isn’t a money grab: it’s an expectations that any business making hundreds of millions of dollars off of an open source project ought to give back, and if they don’t, then they can’t use its trademarks. WP Engine has refused to do either, and has instead taken to casting aspersions …

OMG – ‘WP Engine is banned from WordPress.org’

The increasingly sad saga continues The latest and in my view completely inappropriate step that has been taken against WP Engine is to block it from being able to access WordPress.org for automatic updates. This is what WP Engine posted earlier today: Blocking confirmed MM, it seems, has confirmed this in a post on WordPress.org titled ‘WP Engine is banned from WordPress.org‘. This saga has become so absurd that it warrants pasting in the post on WordPress.org in full: “Any WP Engine customers having trouble with their sites should contact WP Engine support and ask them to fix it. I won’t bore you with the story of how WP Engine broke thousands of customer sites yesterday in their haphazard attempt to block our attempts to inform the wider WordPress community regarding their disabling and locking down a WordPress core feature in order to extract profit. What I will tell you is that, pending their legal claims and litigation against WordPress.org, WP Engine no longer has free access to WordPress.org’s resources. WP Engine wants to control …