WordPress and Gravity Forms are both awesome. But, for a long time, there’s been a gap in what the ecosystem can do in the realm of document automation. This has been the case because either: you had to pipe your data to or otherwise rely on third party hosted services; or your options were limited to PDF output, or document output that did not accommodate conditional content. Solutions that require you to pipe your data to or otherwise rely on third party hosted services can result in a loss of control over your data, as well as potentially expensive monthly or annual fees. Solutions that limit you to PDF output restrict what you or your clients or customers can do with the generated output. And solutions that enable output to .doc or .docx formats but do not support conditional content are just too limited for any use case where chunks of content need to be included or excluded depending on what a person enters into a form. GravityMerge is changing all that, and it’s doing …