Using the WordPress trademarks for your business, product or service

Introduction If you’re a budding WordPress developer, designer or entrepreneur, you may be whipping up a creative storm and readying it for release. It might be a theme shop, a Gravity Forms-quality plugin, a WordPress-tailored hosting environment, a WordPress support agency or an app-making platform. The product or service is nearing release and you’re amping to “get it out there”. You love WordPress and you want to sing its praises from the rooftops, including in some way in the naming, description or marketing of your product or service. What better way to access your target audience than by using “WordPress” and its associated marks left, right and centre. Right? Well, before you go using the WordPress name and logo in your naming and marketing, you might want to note that Automattic Inc and (more significantly now) the WordPress Foundation have a bunch of trademarks. Make sure you stay on the right side of the line of what’s permitted and what’s not. To help you understand all this, I’ll explain what a trademark is, Automattic’s and … Continue reading Using the WordPress trademarks for your business, product or service