All posts filed under: Brands


WordPress-related business brands: protect and do no harm

The significance of WordPress-related brands As I’ve noted in an earlier post, as WordPress has evolved and become more popular, more and more businesses have sprung up in what someone referred to the other day as “the WordPress marketplace”. In addition to Automattic, there are: theme shops: think Array, Elegant Themes, StudioPress, WooThemes, ThemeForest, Themezilla and (one of my minimalist favourites) Elmastudio, among countless others; plugin and app shops: think Rocketgenius’ Gravity Forms, Yoast’s WordPress SEO Premium, the impressive array of WPMU DEV plugins, iThemes’ BackupBuddy, Gravity Wiz, CodeCanyon, Conductor, Reactor by AppPresser, VelocityPage and Pippins Plugins (whose site, I’ve just noticed, has had a super redesign), again among many others; WordPress designers (too many to even start naming); WordPress coding shops: think WerkPress and Envato Studio; WordPress news sites: think WPTavern, again among others; WordPress business consultancy, support services and fora: think Chris Lema, Matt Report Pro, WP Elevation, Post Status Membership Club, WP Site Care and WP Curve; and WordPress security services (like Sucuri). All of these businesses have distinctive brands, the importance …